If you have a unique app idea, no matter how good it is, is not enough in today's world. It is
getting harder to beat and compete with the current app market. On the other hand investment and resources are getting costlier day by day. People will think thousands of times before
downloading your application.

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Research: If you wish to make a world-class application, a lot of factors are there which will
become an obstacle. So you need to do research and analysis regarding your application.
Some of them are customer demand, market strategies, and current trends. Before giving a
technological touch to your application research is the very basic phenomenon to keep in mind
as almost everything is available in the free source market. So you should believe in “Learning
from other's mistakes than Learning after making mistakes.” You have to do real surveys of the
active users and carry out the analysis. It will help you in bringing something unique and
attractive than the rest. 

Identify Target Audience: This scenario comes under the research department. To know who
will use your application is much more important in today's market as they are the key factors in
app success. Most of the ideas are targeted to a specific task or function rather than a specific
audience. When it comes to marketing, the audience creates a huge impact. If you want more
downloads, you have to offer them what they want. Make sure it should be well designed and
planned.

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Right Platform Selection: This is one of the key factors for the success of your app. Mainly
there are 3 platforms are available in the market. iOS, Android, and windows. However, in the
world of mobile devices, Android and iOS are most popular across the world.

If you wish to develop an application for a specific platform you need to use a language that is
natively supported by that platform. For example, an Android app based on kotlin and java while
iOS apps are developed by objective - c and Swift. These apps are called Native apps. While
there is a Hybrid option is also available in the market. It is possible to develop one application
that could e used on different platforms. To deal with this world you have to use cross-platform
frameworks such as Xamarin, flutter, react native, etc.

Determining the cost of developing an app: Ample factors are affecting the cost of developing a
mobile application. These factors must be precisely analyzed before setting up the budgetary
boundaries.

There are various aspects of an app that requires money to be invested in; development,
maintenance, marketing, etc. Basically, your app budget depends on what you are building.

Monetization Strategy: Today, almost everything is available for free in the market. So why
should the public invest in your application? This is a major concerned for developers. If you are
planning to monetize your application, here are some ways.

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    · Paid app download
    · In-App Purchases
    · In-App Advertising

However, these are not the only ways to do monetization. You need to research for all other
pieces of stuff for the same
Build a minimum viable app: YOu should create an MVP version of the app to know about the market
before building the whole application.