App Store Optimization (ASO in short) is all about increasing visibility in the app stores by
getting your app to rank high in the search results. This way, more people can find your app and
download it. It is straightforward that more downloads lead to more revenue.
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| Image by Parampreet Chanana from Pixabay |
By now you may have heard about SEO but what is ASO? No worries we will clear it today.
Unfortunately, there is no clear algorithm is available in the market for ranking app. However,
we do know that certain things affect your App Store rankings more than others.
Use a Descriptive Title
Take the time to come up with a creative title that is unique, descriptive, and keyword-rich; it’s
not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you
both establish market share and improve your ranking.
Key Words
To improve your search rankings, space is needed because it is relevant and is most often used
by your target audience. It is helpful to have a competitive inspection to illustrate how you compare week to week. The goal here is to set up keywords in which you can store apps. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go
without saying that you should get as close to this 100 character limit as you possibly can.
App Description
The app description is the most essential part of ASO. With the help of app description, users can come
to know
· How your app will work?
· What are the features are there?
· What problems does it solve?
· Why the user should buy your application?
The description of your mobile app should be directed towards your customer base rather than
the search engine index. We will suggest the use of language that is simple and integrated,
which means the audience understands.
App Screenshots & Videos
People spend only a few seconds deciding whether they are going to download an app. How
your App Store page looks is a crucial factor in their decision and high-quality App Store
screenshots will make a big difference.
App Screenshots & Videos
People spend only a few seconds deciding whether they are going to download an app. How
your App Store page looks is a crucial factor in their decision and high-quality App Store
screenshots will make a big difference.
Screenshots are not responsible for bringing the traffic to your app but surely it makes an impact
on the downloads. Apart from your app’s icon, screenshots, and videos are the visual assets of
your app. Images bring your description to life. It makes your app visually more attractive to the
users.
